I would like to warmly thank Imascience for their wonderful 3D illustration and scriptwriting work on the production of our corporate video, made for ORINOX's 10th anniversary.
Since 2012 · audit, mock-ups and code for your website
Your expertise is exceptional. Is it understood on your website?
We offer an independent audit of your website. We reveal where your clients, candidates and partners lose interest, then deliver the mock-ups and graphic recommendations to fix it, right through to ready-to-use code if you wish.
Request an audit Free 30-minute video call · No commitment
I had the pleasure of working with IMASCIENCE. Their passion for science, their creativity, their attentiveness and their talent for science communication brought real value to our projects, such as the R&D showroom and the vaccination film.
For this incredibly well-crafted virtual reality project! You gave us a truly high-quality immersive experience. You can feel the rigorous work that went into this project. You managed to create a captivating environment that genuinely transports users into another dimension.
The innovative interactive exhibits developed by Imascience bring often complex notions to life. They let our visitors, young and old, play, manipulate, and understand science!
Thank you. We'll be back for further animations in the future.
Your ability to truly understand our needs and, of course, the quality of your team's work. It has been a pleasure working with you, answering your questions with the constant aim of making the messages to illustrate ever clearer.
IMASCIENCE has been supporting our video and web projects internationally: competence, an excellent client relationship and competitive rates. A reliable partner I have no reason to leave.
Imascience supported us on two virtual reality video projects. Thanks to an excellent understanding of our environment and a rigorous scientific approach, their team accurately and clearly showcased the complex technical mechanisms behind our technologies.
A custom-made video that combines geology and craftsmanship: accurate scientific representations, modeling of a region and a unique manufacturing tool, and detailed artistic creations. A big thank you to the entire team for this work, which our visitors never stop praising!
We asked Imascience to work on a 3D animation for our contaminated soil remediation project. They delivered a very successful animation that met all the specifications, and within a relatively short timeframe! Excellent work, we are very satisfied with the result. We will definitely use their services again very soon.
The questions your website must settle
There are many. Here are three, one per audience.
Can your clients measure your difference?
Your processes and your standards are often described in terms only your peers understand. A buyer comparing three suppliers may see three identical websites; even when the expertise is anything but.
Can a candidate picture themselves at your company?
Industrial jobs have changed faster than their image. When a website doesn’t show what today’s roles really look like, recruitment gets longer and more expensive; however good the employer.
Do your partners understand what you do?
Funders weighing options, officials granting permits, neighbours with questions: they all decide on what they understand; and they form their opinion from documents and online, rarely inside your walls.
Behind these questions and all the others lies one main question: does your website show your value, or only your history? It’s hard to answer from the inside. That’s what the audit establishes, with evidence.
An audit
We analyse how your expertise, processes and roles are expressed across your channels: website, sales materials, social media, employer brand, and we pinpoint where each audience loses interest.
You receive a prioritised action plan: what to fix, in what order, with what level of effort.
Executable by your teams, your current web provider, or us.
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01 - The audit
The expert report
The full analysis: drop-off points for each audience, evaluation grid, and a prioritised action plan, what to fix, in what order, with what effort.
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02 - The recommendations
The graphic implementation
An execution document, mock-ups of your redesigned key pages and an applicable style guide, colours, typography, layouts, visual tone. Your webmaster or agency can apply it as is.
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03 - Deliverable as an option
Ready-to-use code
The mocked-up pages, delivered coded and documented: commented HTML/CSS, directly usable by your web provider. You own everything.
This audit commits you to an analysis, not to buying our productions. Your webmaster and current providers stay in control; we give them a direction, and the documents to hold it.
Request an audit Free 30-minute video call · No commitment
An expert’s report
Cléa Cassutti
UX designer — behavioural psychology
Cléa designs interfaces and user journeys based on how people actually decide: cognitive biases, motivations, points of friction. Over 50 website and application projects, from user interviews to tested prototypes.
A degree in neuroscience, then a diploma in graphic design: this dual background is what led her to UX. She designs from the way a brain reads, hesitates and decides, not only from the way a screen is organised. On this audit, that changes what we look for: not what is aesthetically off, but what cognitively blocks understanding.
Since 2012, Imascience has been translating scientific and technical complexity into visual language. A web agency measures your traffic and usability. We understand the technical subject, so we can judge whether it is well explained ; what your audiences really need to understand about your expertise.
Five stages and a quantified conclusion
3 to 4 weeks. Minimal involvement from your teams: one interview, access to materials, one presentation. The audience measurement stays in place.
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01 - Mapping
An inventory of your technical content across all your channels.
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02 - Analysis
A clarity assessment framework: accuracy, hierarchy, visual/message alignment, fit with each audience (client, candidate, partner, neighbour).
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03 - Diagnosis
Drop-off points, invisible differences, visuals that undercut the message.
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04 - Presentation
A working session with your management: handover of the expert report and the graphic implementation guide.
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05 - Measurement
Setting up audience measurement tools: the starting point is quantified, every change will be tracked.
Request an audit Free 30-minute video call · No commitment
Backed by evidence
That page describing your key process: does it get three views a month, or three hundred? Is it read all the way through? Does it lead visitors to a contact, or is it where they leave your site?
Before any recommendation, we install audience measurement on your materials: the starting point is quantified, then every change is tracked. Before, during, after, the result shows in your statistics, not in our reports.
Measurement relies on Webful Analytics, Imascience’s preferred partner: a French audience analytics solution, fully GDPR-compliant. Your data stays yours, without depending on Google Analytics.
What changes, audience by audience
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01
Clients who grasp your difference in a few minutes before comparing prices.
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02
Candidates who see what your roles really involve and picture themselves on your shop floor.
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03
A webmaster and providers working with a clear direction and priorities.
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04
A budget aimed at what matters, in the right order, and decisions made on your figures, no longer on impressions.
Why let your visitors guess what you do best?
When a client visits your plant, they understand and they sign. Online, that visit happens every day, without a guide. Thirty minutes are enough to frame the relevant scope and give you a firm proposal. Full audit: €3K to €8K excl. tax depending on scope.
Request an audit Free 30-minute video call · No commitment
Frequently asked questions
Is my current web provider being called into question?
No. The audit looks at what your audiences understand of your expertise, not at the quality of your agency's work. They stay in control: we hand them a direction and documents they can apply as is.
How long does it take, and what do you need from us?
Three to four weeks. On your side: one interview with management, access to your materials and one presentation session. The rest is our job.
How much does it cost?
From €3K to €8K excl. tax depending on scope: number of materials analysed, audiences targeted, code option. Scope and firm price are set after the free 30-minute video call.
Is this an SEO or technical audit?
No. A web agency measures your traffic and usability; we judge whether your expertise is understood by those who read you, client, candidate or partner. The two complement each other, neither replaces the other.
What happens after the presentation?
You're free. Your teams or your provider apply the action plan at their own pace; the audience measurement set up beforehand shows every change. If you wish, we also deliver the coded pages, ready to integrate.